Rachel Zoe for Shoedazzle.com

For the love of shoes! Brian Lee, founder and CEO of ShoeDazzle.com sent an email to ShoeDazzle members introducing them to the new and improved shoe lover’s site. ShoeDazzle, which was started almost four years ago has some exciting things to announce about its 2013 makeover.

New Chief-Stylist

photo courtesy of shoedazzle.com

Rachel Zoe, ShoeDazzle’s new chief-stylist

First and foremost, the Rachel Zoe is ShoeDazzle’s new chief-stylist. This amazing woman, famous stylists among celebrities has teamed up with ShoeDazzle to share her expert styling advice! The idea behind ShoeDazzle was to bring women personal styles selected specifically to fit their taste when it comes to shoes, handbags and jewelry. Zoe says this is what attracted her to the job offer because she wants women to feel great no matter what their budget is. With Rachel Zoe as the chief-stylist, ShoeDazzle is going to see a hell of a lot more members. Check out what Rachel Zoe has to say about her new partnership with the brand…

Site Makeover
The overall look of the website has completely changed. The metamorphosis of the website looks more like the layout of a blog rather than an online shopping site, which may entice people to look around a bit longer. ShoeDazzle credits the new website design as a way to make members look and feel pampered, styled and beautiful.

Exciting updates to the site include Today’s Fix featuring a deal available for 24 hours on the site. Today’s Fix is a limited, daily style waiting for members to snatch up. These one time styles include a bigger selection of brands in a wider range of prices.

Speaking of prices, ShoeDazzle still features personalized styles for $39.95 a pair, which qualifies shoppers for free shipping. Brian Lee informed members that the ShoeDazzle price to qualify for free shipping will change to $49.95 starting March 1st. The price raise is credited towards helping ShoeDazzle fully focus on maintaining their quality and style.

Other changes the website has implemented into their makeover include VIP Membership for the truly obsessed fashionista and new boutiques to help members get inspired. The boutiques feature selections arranged by trend, look and occasion to help shoppers find exactly what they are looking for and stay on trend every month. Remember that wider price range I mentioned earlier? ShoeDazzle will now be offering a selection of shoes from well-known labels and up-and-coming designers for members to purchase along with their set priced designs.

My Show Room
Here are some of my favorite new additions to my personalized show room and the website this month…

photo courtesy of shoedazzle.com

The Dana, $43.95
one of Zoe’s picks for January

photo courtesy of shoedazzle.com

Kickin, $79.95

photo courtesy of shoedazzle.com

Shannon, $39.95


*photos and video courtesy of shoedazzle.com


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